Cultivating Nature: Mapping the Gaps Between Expert and Public Understandings of Early Development in Australia
Communicating is complex. Often what we say is different from what is understood.
To understand how we can communicate effectively, we need to understand culture. Cultivating Nature: Mapping the Gaps Between Expert and Public Understanding of Early Development in Australiainvestigates cultural models in Australia around early childhood development and learning. Cultural models are shared patterns of thinking that are used to interpret, organise and make meaning about a given topic.
The Report shares initial recommendations for communicators to use to create more effective messages about early development. The Phase II (2019-2020) research agenda is dedicated to designing and testing metaphors and frames to address the challenges in public understanding.