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Bright Tomorrows Start Today changes thinking about early child development and how we support this to help every child reach their full potential. 

A lovable creature known as Bobbie shows us the incredible receptiveness of the infant brain.  Lighting up with excitement during meaningful moments with adults, Bobbie provides a visual representation of the importance of brain development from birth, with more than one million neural connections formed every second.  Bobbie shows that through the simplest of tasks, parents, caregivers and the wider community are providing essential building blocks for their brain and future mental health and wellbeing.

It is through meaningful moments, early and often, that Australian children will build strong brains and in turn, provide a strong foundation to the rest of their life.

Campaign messages are based on research analysing gaps in understanding about early child development, by leading social science research institute, FrameWorks.  

The campaign has been developed by CoLab, a partnership between the Telethon Kids Institute and Minderoo Foundation. 

CoLab is a partnership between Telethon Kids Institute and the Minderoo Foundation which unites the expertise of families, policymakers, clinicians, educators, practitioners and researchers, to work together to improve the learning and development of children and reduce inequality.

The Telethon Kids Institute is one of the largest and most successful medical research institutes in Australia, comprising a dedicated and diverse team of more than 700 staff and students. We've created a bold blueprint that brings together community, researchers, practitioners, policy makers and funders, who share our vision to improve the health and wellbeing of children through excellence in research.

The Institute is headed by leading paediatrician and infectious diseases expert Professor Jonathan Carapetis, with Founding Director Professor Fiona Stanley now Patron.

Telethon Kids is independent and not-for-profit. The majority of funding comes from our success in winning national and international competitive research grants. We also receive significant philanthropic support from corporate Australia and the community.

Minderoo Foundation was established by Nicola and Andrew Forrest in 2001 based on the mandate to give a hand up, not a hand out. Since establishment the Foundation has committed $645m to a wide range of causes – from ending modern slavery to improving the lives of Australian children - and worked with over 250 partners in Australia and beyond.