The FrameWorks Institute's CEO Nat Kendall-Taylor with CoLab Director Prof. Donna Cross
The FrameWorks Institute has spent the last two decades studying public attitudes to child development in different contexts around the world. Their research on public thinking looks at the ways that people understand how things work, and at what is needed to change and improve levels of understanding and build support for change.
CoLab, in collaboration with government and non-government organisations across Australia, is working with FrameWorks to transform the way early childhood is understood in Australia.
The Core Story for Early Childhood Development and Learning Collaboration in Australia will explore the following topic areas:
The foundational importance of the early years
‘Early’ = really early (including pregnancy)
Context matters: children's environments shape development; and poverty, disadvantage, and inequity are important dimensions of context
Parenting as a skill that requires support
Social emotional development/child mental health
The science of play
Nat Kendall-Taylor has been in Perth commencing the research agenda for the Core Story for Early Childhood Development and Learning.
The first phase of the research agenda is to Map the Gap between the public story and the expert story on early childhood development and learning in Australia. In this analysis, FrameWorks “maps” the ways that experts explain early childhood development and learning and compares this thinking with the dominant cultural models that the public brings to bear on the same issue. By identifying places where there is divergence between experts’ and the public’s conceptualization of the issue, these spaces become primary targets for reframing.
FrameWorks research reveals the deeply-held patterns of thinking that are prevalent throughout a culture. Understanding these beliefs and assumptions allows communicators to know what they are up against, and why their communications have the effects that they do.
Nat has also conducted a number of masterclasses and public seminars on the ‘The Science of Storytelling’, sharing FrameWorks approach to communications science and the importance of using empirical research to identify how public understanding can be shifted.